RATIONALE
My goal was to persuade the viewer to not shop at superstores due to the destruction that they cause. In order to do so, I used a collage style to illustrate the variety of superstores that have affected the neighbourhoods in the form of a common pest – the pigeon.
Its Ihi is a bird made of junk mail that were delivered into my mailbox within a week’s span from a variety of superstores. It is accompanied with the tagline, “DO NOT FEED THE BIRDS.” Its wehi expresses the idea that superstores are pests that destroy the neighbourhood; shopping at these stores results in small businesses getting closed down.
I used two forms of rhetoric: pathos, appealing to the viewer’s emotions using trash to signify destruction and the word ‘neighbourhood’ to give the sense of familiarity and community, as well as eyes in a graffiti style to give it an aggressive feeling. Then I used ethos to make my poster more authoritative using the font applied on roadway signs.
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