After interim critique I decided to move forward with my "DO NOT FEED THE BIRDS" concept. It was well received due to it coercing the viewer to not do something (which I feel is a great contrast to most posters imploring the action of doing something). It also implied a strong message that wasn't so direct and required the viewer to think.
What I intended to say was, "Do not feed the birds, because they'll bring their mates over and poo on you." This is a metaphor that implies buying from superstores will result in more superstores being built in the neighborhood, polluting the environment, giving you poor service, and sending you junk mail.
Moving forward, I will change the image to show the store logos. Might try some other ways of portraying my idea, apart from the sign.
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